Monday, June 26, 2017

All the MENA Cannes Lions 2017 Winners



All za metal. All za work. All za time.
No need to use the unfriendly search on the Cannes Lions website ever again. At least not to scroll for MENA award-winning work that is.

Following their massive success at the Dubai Lynx, Impact BBDO Dubai was the most awarded MENA agency at Cannes Lions this year with 7 gongs in total. Bravo Fadi and the team!

In close second was Y&R Dubai who won 6 lions, 5 of which for their work (or was it New Moments work in Belgrade?) on "One Book for Peace"; a book that shows how similar the holy Bible and Quran are. This was the most awarded piece of work not from the MENA region by a MENA agency.

Leo Burnett Beirut's campaign #UNDRESS522 against the Lebanese rape law won 5 lions making it the most awarded MENA campaign at Cannes Lions 2017.

FP7 Cairo's (and the great Maged Nassar's) "The Line Up Song" for Coca-Cola, probably my favorite piece of work this year, won 4 lions.

Memac Ogilvy's controversial work for CIP "Potatoes on Mars" won 3 lions including a coveted Innovations Lion.

Congratulations to all the winners and a special shout-out to the underdogs: The Misfits and Beattie + Dane Kuwait for their award-winning work for Careem and Al Munayes Tea respectively. Well played!!



WHICH AGENCY WON THE MOST METAL?

Impact BBDO Dubai | 7 Lions
5 Silver + 2 Bronze = 31 points

Y&R, Dubai | 6 Lions
1 Gold + 1 Silver + 4 Bronze = 24 points

Leo Burnett, Beirut | 5 Lions
3 Silver + 2 Bronze = 21 points

Memac Ogilvy, Dubai | 4 Lions
1 Gold + 2 Silver + 1 Bronze = 20 points

FP7, Cairo | 4 Lions
1 Gold + 1 Silver + 2 Bronze = 18 points

The Classic Partnership, Dubai | 3 Lions
1 Silver + 2 Bronze = 11 points

TBWA\Raad, Dubai | 1 Lion
1 Silver = 5 points

FP7, Tunisia | 1 Lion
1 Silver = 5 points

Leo Burnett, Dubai | 1 Lion
1 Silver = 5 points

Misfits, Dubai | 1 Lion
1 Bronze = 3 points

Beattie + Dane, Kuwait | 1 Lion
1 Bronze = 3 points

Memac Ogilvy Advize, Amman | 1 Lion
1 Bronze = 3 points

Memac Ogilvy, Bahrain | 1 Lion
1 Bronze = 3 points

DDB, Dubai | 1 Lion
1 Bronze = 3 points

Grey, Dubai | 1 Lion
1 Bronze = 3 points

Geometry Global, Dubai | 1 Lion
1 Bronze = 3 points


Note:

- Turkey, Israel and Pakistan not counted
- Shortlists not counted
- Gold: 7 points | Silver: 5 points | Bronze: 3 points




WHICH WORK WON THE MOST METAL?


#undress522
Client: Abaad Resource Center for Gender Equality
Agency: Leo Burnett, Beirut

Silver Lion - Glass
Silver Lion - PR / Events & Stunts
Silver Lion - PR / Public Affairs & Lobbying
Bronze Lion - PR / Charities & Non-Profit
Bronze Lion - Entertainment / Brand Experience: Integrated




One Book For Peace
Client: Inter-Religious Council of Bosnia & Herzegovina
Agency: Y&R, Dubai

Gold Lion - Design / Books
Silver Lion - Promo & Activation / Public Sector
Bronze Lion - Print & Publishing / Art Direction
Bronze Lion - PR / Public Affairs & Lobbying
Bronze Lion - Radio / Branded Content & Programming




The Line Up Song
Client: Coca-Cola
Agency: FP7, Cairo

Gold Lion - Cyber / Social Video
Silver Lion - Film / Viral Film
Bronze Lion - Film Craft / Casting
Bronze Lion - Entertainment for Music / Use of Adapted Music




Skip Friday 13
Client: La Libanaise Des Jeux
Agency: Impact BBDO, Dubai

Silver Lion - Cyber / Microsite
Silver Lion - Direct / Travel, Transport & Leisure




Firecracker
Client: KFC
Agency: Impact BBDO, Dubai

Silver Lion - Radio / Restaurants & Fast Food Chains
Silver Lion - Radio / Casting & Performance

Click here to listen



Making Sense of Dyslexia
Client: Sydlexia
Agency: Impact BBDO, Dubai

Silver Lion - Design / Posters
Bronze Lion Campaign - Health & Wellness / Brand-Led Education & Awareness




Stop The Hunger
Client: Snickers
Agency: Impact BBDO, Dubai

Bronze Lion - Media / Food & Drinks




The Life Saving Scarecrow
Client: Varuna Pumps
Agency: Y&R, Dubai

Bronze Lion - Product Design / Social Impact




Potatoes on Mars
Client: CIP
Agency: Memac Ogilvy, Dubai

Gold Lion - Health & Wellness / Pro-Bono Led Education & Awareness
Silver Lion - Innovation / Applied Innovation
Silver Lion - PR / Use of Technology




Footnote For The Breast
Client: Medcare Hospital
Agency: The Classic Partnership, Dubai

Silver Lion - Promo & Activation / Use of Ambient Media: Small Scale
Bronze Lion - Health & Wellness / Brand-Led Education & Awareness
Bronze Lion - Direct / Use of Ambient Media: Small Scale




CamelPower
Client: Nissan
Agency: TBWA\Raad, UAE

Silver Lion - Media / Cars & Automotive Products & Services




The Hammam Fighter
Client: Orange
Agency: FP7, Tunisia

Silver Lion - Media




Airport | Truck
Client: McDonalds
Agency: Leo Burnett, Dubai

Silver Lion Campaign - Print & Publishing / Restaurants & Fast Food Chains







The Better Way to Get Around
Client: Careem
Agency: Misfits, UAE

Bronze Lion - Media / Use of Stunts




Who Is Bu Salem?
Client: Al Munayes Tea
Agency: Beattie + Dane, Kuwait

Bronze Lion - PR / Content-Led Engagement & Marketing




Trump
Client: Royal Jordanian Airlines
Agency: Memac Ogilvy Advize, Amman

Bronze Lion - Direct / Low Budget, High Impact




Finding Her
Client: UN Women Egypt
Agency: DDB, Dubai

Bronze Lion - Design / Posters




Fatima | Mouza | Shaikha
Client: Tathqeef
Agency: Grey, Dubai

Bronze Lion Campaign - Print & Publishing / Typography







Bed | Table | Lamp | Nightstand
Client: IKEA Saudi Arabia
Agency: Memac Ogilvy, Dubai

Bronze Lion Campaign - Print & Publishing / Retail & E-Commerce











Tangled Kiss | Tangled MJ | Tangled Sia
Client: Viva Bahrain
Agency: Memac Ogilvy, Bahrain

Bronze Lion Campaign - Outdoor / Illustration









Handle on Hygiene
Client: Lifebuoy
Agency: Geometry Global, Dubai

Bronze Lion - Creative Effectiveness





And that's all folks. Adbasha out!


Popular Posts

ShareThis