Tuesday, March 11, 2014

Rip-Off? Coke Social Media Guard

Shortlisted in Dubai Lynx 2014 in several categories, I really hope the judges see this before making a decision.

UPDATE: Obviously the judges didn't see this or didn't really care. This campaign won a whopping 9 awards helping Memac Ogilvy win agency and network of the year.

GOLD in Film Craft
SILVER in Film
SILVER in Interactive
SILVER in Direct
SILVER in Promo & Activation / Consumer
SILVER in Promo & Activation / POS
BRONZE in Promo & Activation / Integrated
SILVER in Integrated

Coke published their video in Feb 2014.

These guys published and started a Facebook page for PhoneCone in Nov 2013.

And this is what they had to say on their Facebook page once they found out Coke did something very very similar.

Do you think it's a rip-off?
Do you think Coke and Memac Ogilvy deserve to win awards for this?

I'll tell you something though: it's very well executed. When I first saw it I thought it was produced in the states. However, I don't like injustice and I certainly don't like dinosaurs getting credit for other people's ideas.

Agency: Memac Ogilvy, Dubai, UAE 
Creative Director: Ramzi Moutran 
Associate Creative Director / Copywriter: Sascha Kuntze 
Designer: Diana Al Zubeidi 
Producer: Amin Soltani 

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